Bonnie Goodman, Principal
A 25-year+ veteran of marketing and corporate communications, Bonnie Goodman is a senior communications strategist and head of Goodman Communications Group, a strategic brand marketing and communications consultancy. Prior to establishing her firm, Goodman was executive vice president and general manager of the Los Angeles, Irvine, and Sacramento offices of international public relations consultancy, Hill & Knowlton (H&K), from 2002-2007, which capped her 25-year career with the firm.
Previously, Goodman served H&K as senior vice president and head of business development and senior vice president of the marketing communications group. She was one of H&K’s top marketing communications strategists, a senior member of its global marketing communications practice and a member of the firm’s U.S Executive Committee. Goodman developed a strategic branding tool and created specialty practices in Hispanic marketing and franchise communications.
During the course of her career, Goodman has designed integrated marketing communications programs for brands in a wide range of industries and non-profit organizations, including healthcare, automotive, food and beverage, fast-moving consumer goods, retail, consumer electronics, museums, performing arts centers, utilities, professional services firms, utilities, luxury products, educational and religious institutions and associations.
Goodman has a Bachelor of Arts degree in Communications from UCLA and studied marketing and management at the graduate level. Highly involved in community service, she serves as executive vice president and marketing chair, Studio City Residents Association, and president, Cleveland High School Booster Club/Magnet Parents Association, Cleveland Humanities Magnet High School.